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How do you build resilient recruiting teams to face 2020 and beyond? You’re trying to connect with the wrong person; If you make the mistake of connecting with the wrong recruiter, all your efforts will be for naught. A timely, professional and clear InMail message can go a very long way: you probably won’t be surprised to learn that 93% of hiring managers use LinkedIn when trying to fill a role.. The best candidates are literally swamped. It was great to meet you at [event/meeting/work], and even better to connect on LinkedIn! Fall into this mindset, and you may feel pushy following up. 2) Move on to someone … How to Write LinkedIn Messages That Actually Get Read Step 1: Start with a Specific Title. One or two short paragraphs only are necessary. Instead, use the first sentence to grab their attention. There are a number of legitimate reasons why a candidate hasn’t replied to your message. You really don’t have a relationship that gives you permission to do much more than that. Thanks, and looking forward to connecting with you. Roughly 70% of transformation projects fail and a variety of factors can get in the way of accelerating your talent transformation plans. There are only two things you can do about people that don’t respond to you on Linkedin: 1) Follow-up by every other means of communication possible until you get a yes or no. We surveyed 400 companies about their DEI challenges and summarized their responses in this diversity, equity and inclusion infographic. The warmer your first-degree connections are, the more you can do with them. messaging. That’s a 75% failure rate. Sometimes it’s best to use your company to its advantage. We call this the “Festival of Learning”. Thank them for accepting the request. Sourcing candidates in a way that encourages a good relationship before any hiring process has occurred, makes it more likely that an employee will be successful in the long run. Follow our framework to transform yourself into a superstar recruiter. This happened because he got straight to the point and didn’t direct me to a landing page or give me a long-winded approach to sing up. Here are some tactics to help you write subject lines that get results: This is the gold standard for unsolicited messages. In any form of cold outreach, asking for a sale in your first message is a … This candidate outreach message is a great way of subtly sourcing passive candidates. Candidates can also click on your LinkedIn profile to see more information on you if they want. LinkedIn’s inbox and message system doesn’t lend itself well to long, detailed messages. Now, as important as your LinkedIn outbound sales tactics are, it’s just as important what you include in your cold messages. They will appreciate the personal touch and like that you made the effort to notice their work, especially if it’s posted elsewhere to LinkedIn. Knowing that they’re busy people who must be inundated with messages, the vast majority of which they don’t read, you wouldn’t dream of sending them a boring, templated, predictable email. 2) Communication preferences are changing. If that's the case, you should look at some of the guides in our Academy, or check out the Beamery Recruitment Marketing University below. When contacting recruiters on LinkedIn, you need to: Start with something that grabs the reader’s attention — find a commonality like you attended the same school or provide a compliment. Great post on [topic], I ended up sharing it with my whole team and we all loved it! However, spotting and sourcing top talent is basically useless without a well crafted candidate outreach message. All in all, some streamlining of your profile is essential before you embark on sending contact message requests. I met my current boss, Kathryn Minshew, while listening to her speak about her company, The Muse, at a conference. Imagine you were at a networking event, and you spot someone you don’t know but would love to. We cannot prescribe a single way to approach a prospect on Linkedin. Keep in mind that if you want to directly message LinkedIn users that you’re not already connected with, you will need to be a LinkedIn Premium user or purchase InMail credits. Always aim to improve your messages but never forget; the average message that gets sent ALWAYS does better than the perfect message that never does. This might sound obvious, but only message candidates who are suitable for the role you’re trying to fill. Message 2: Link to quality resource (3 rd party content) This message is about value and positioning. This is why it’s essential you tackle the important stuff right at the start of your message. Sending mass messages to random contacts has a negative impact on your employer branding and the candidate experience. Despite this, the follow up often doesn’t get the attention it deserves. This makes it hard to avoid reducing candidate outreach to a numbers game. I’d love to tell you more about them and see if they support your career ambitions. It means contacting a person you don’t know to (tastefully) tell them more about your services. What time works best for you? You can do this by mentioning something personal that they’ll recognize or be interested in. The definition of insanity is doing the same thing … Many talent teams had to reinvent themselves to get through the past year; in 2020, change was the only constant. The truth of the matter is that candidates won the war for talent long ago - what happens now? LinkedIn is the Btob social network. If you want to have a read of it then please click here. Hearing your voice makes a much more immediate and personal connection than text. Generic, non-personalized messages have a … I still believe that you’d be a great candidate for a role I have available at [your company]. I have no way of being certain but I’d hazard a guess that you are like me. How to contact recruiters on LinkedIn involves knowing what to say before you approach a recruiter on LinkedIn. If you’d like to arrange a call, provide a few times that work and ask the candidate to select one. Hi [candidate name], Great post on [topic], I ended up sharing it with … Use LinkedIn’s ‘How You’re Connected’ feature to see if you have any shared connections with a candidate. The War for Talent is Over: What Happens Now? Stand Out (in a Good Way) Ever gotten a generic message from a random on LinkedIn? I’m looking for someone to work in our [team/department] - would you be interested in arranging a call to discuss? by. Moving on, once you streamline your LinkedIn profile or company page and locate the profiles you would like to connect with, you have to determine what approach to take. Olivia Coughtrie brings us 7 Ways to Drive Efficiency When Recruiting Remotely. However, you cannot always guarantee that a candidate is a good fit just from looking at their LinkedIn profile. Could you check out this playlist I made? How to Approach Recruiters on LinkedIn: Wrong ways. This may also encourage another face-to-face meeting, which may ultimately result in a successful hire. That is the most likely time to get the highest response rate for LinkedIn messages. Dive straight in and tell the recipient exactly why you’re getting in touch, and give them a brief overview of your opportunity to get the best result. Nevertheless, it is helpful to base your contact message request on templates that are written according to appropriate tone and unofficial ‘rules of conduct’ that should govern all professional correspondence. I am quite introverted and I hate large networking events so LinkedIn has been a valuable asset to me. It has always been true that networking is the most effective way to find a new position.. And now LinkedIn has made networking even easier. Without a clear commitment to a focused DEI agenda, your team might not be able to effect the changes it is aiming for. Honing your approach with analytics 04 07 09 03 10 11 LinkedIn InMails offer you a way to speak one-on-one with the very best (and hard-to-reach) candidates in your market – in a way that’s likely to get their attention and command a response. Make sure that anyone you message has that particular skill. recruiter. Myself and my team have just developed [unique product/service]. Recruiters are always looking … How are things? Referencing these at the start of your message is far more effective than a standard introduction. LinkedIn InMail subject lines. It’s easy to tell yourself if the person really wants your job, they will reply themselves. It can [explain busin… My typical working tunes! Recently, I had a bit of a rant! Type in your message and hit send. This is the right way to reply to a recruiter message on LinkedIn First impressions are key, even on social media. One employee simply joining LinkedIn was a half-million-dollar payday for his company. So, let’s take a look. The reason candidate’s fill their profile with work experience is for employers like you to read it! ), it let her know I had done my research (see Point #1), and it let her know I wasn’t just spamming her. Keep your message short and sweet. I am quite introverted and I hate large networking events so LinkedIn has been a valuable asset to me. But don’t get too excited, with so much spam people receive via LinkedIn messages these days, many have become “pitch blind” (the new “ad blind”) smelling a sales agenda a mile away, hence ignoring it completely. Writing an InMail subject line is similar to writing a recruiting email subject line. How a Simple LinkedIn Message That Took 2 Minutes to Write Landed Me My Dream Job. That’s a lot of people surfing on one platform. If someone is pushed into a role, they’ll end up in a job that doesn’t fit. The Relationship Builder. Don’t skip this step on LinkedIn! Learn why Zoom's superfast TA growth strategy relies on shifting one single aspect of its recruiting process. If your attempts at following up are unsuccessful, it’s not uncommon to suffer feelings of rejection. Sara McCord. Customize every InMail message you send. It sounds obvious, but if you stick to this policy you’ll create a relationship with candidates. If you are choosing an ABM strategy, then use pre-drafted messages and templates while engaging with prospects. The shape of the talent databases an organization uses can dramatically change its ability to hire the best. Source: LinkedIn Sales Solutions You may have experienced this above reaction before, and you don’t want a negative reaction from your recipient. LinkedIn is becoming a hotbed of automated messages from fake profiles and endless invites to join peoples’ groups. The words you use here can have an enormous effect on open rates. So, here are 7 top candidate outreach message templates that each business should use as part of a successful candidate outreach strategy. “I’d like to add you to my professional network on LinkedIn.” Aside from using a ridiculously bad LinkedIn profile photo, using the default connection request message is one of the biggest mistakes you can make on LinkedIn. Well, the average English reader takes about 20 seconds to scan 50 words. I’ve also taken a look at your blog too – you really know your [skill]/you’ve got fantastic [skill]. We’ve outlined the steps to creating LinkedIn messages that get results, but you might to learn more outbound sourcing techniques and tools. What will the adoption of talent acquisition technologies look like in 2021, and are you prepared for it? There are many employers and recruiters that will send out cold messages on LinkedIn in the hope that the candidate will pick them up, but these spam-like messages rarely work. If you really want to grab a potential candidate’s attention, you’ve got to think outside the box. Save the selling for later. Use the same format as you would in a cold text message: Make it personal, keep it brief, genuinely compliment them, and connect on something you have in common. But do you know how to craft an InMail that will succeed in getting an answer, and will drive Recognising and complimenting the candidate’s skills encourages a healthy candidate relationship before even meeting them in person. Keep the tone friendly, find some common ground, and be as succinct as possible. After you find a great potential candidate on LinkedIn, you’ll likely send them an InMail message to tell them about the position. Beamery Announces Most Successful Q4 in Company History with 337% Year Over Year Growth; Appoints Philipp Becker as Chief Financial Officer. The power of the LinkedIn network is that you meet candidates with specific skill sets, so that when the right job comes along, you know who to get in touch with. How to customize it: Use event details, refer to the weather the day at the … I successfully changed industry a few years ago through people I met on LinkedIn so this answer is from that experience. Adopt the ones that work best for you, and be sure that when you prospect for new business, you’re on the good side of both your prospective new clients and the platform itself. The reaction you are looking for is a positive first impression where the person says that the sender really took their time to do their homework and personalize their message to me. Cold prospecting and “value bombing” are two alternate ways of approaching people you don’t personally know on LinkedIn. You need to give candidates a clear next step. You can easily see each person’s skills, education, and work experience. A candidate sourcing strategy involves a variety of techniques that help you actively seek out and engage with qualified candidates to fill your company’s open jobs. Not sure how to approach a potential candidate on Linkedin? How To Use LinkedIn Messages To Generate New Business. https://www.digitalmarketer.com/blog/linkedin-marketing-strategy Don’t apologize. Hiring? Just as there are right ways to approach recruiters on LinkedIn, there are wrong ways to go about it as well. It’s on you to keep track of your efforts and plan what to do if you don’t hear back from a candidate. You also have the added bonus that if you limit the number of messages you send, you will have more time to make the content of each message personalised and engaging. Don't worry - we've got you covered! Not only does LinkedIn allow candidates to list all of their experience and skills, but previous employers can endorse skills and provide candidates with mini references. See how to find shared connections below: If you have met the candidate before make sure you mention it! 5. New data from Beamery shows that C-Suite and Talent Leaders are not aligned on core components of talent strategy, putting transformation plans at risk. When it comes to prospecting, persistence is key… not stalking! A LinkedIn message is just a conduit to get that meeting agreed upon and scheduled. Introducing them to a role that aligns with their career path will intrigue them more than simply putting them into a job. You’re sending that message for a specific reason, usually to draw attention to a job or opportunity, so make sure the candidate knows that! This reduces the mental energy that candidates need to expend answering your message, and makes it far more likely that they’ll respond. Your journey to a brand new hiring strategy starts here! Others say the way to go is value bombin… Your messages are weak. With a candidate sourcing strategy, open positions can be filled almost immediately as you may have already identified and vetted a large pool of talent, thus shortening essential time-to-hire and time-to-fill metrics. Reaching out to new contacts on LinkedIn. Approach someone in the wrong way, and it can ruin your chance of having the message read and responded to in the way you’d hoped. LinkedIn makes it so easy to find candidates that it’s pretty tempted to go for broke with your messages and cast a pretty wide net. 2021 GoHire Technologies LTD. All rights reserved. The message can be as simple as introducing yourself. If you don’t get to the point quickly, you’re going to lose them.. How much can recipients digest in that time? No matter how great your cold email via LinkedIn is, it’s almost certainly destined to fail before you press send. Nonetheless, with people being bombarded by digital messages, you need to consider how to get your message noticed and answered. When thinking about how to approach prospects on LinkedIn, people tend to think about starting that initial conversation. There are many reasons why candidates may not have replied the first time, but a further message will only encourage that outcome, even if they tell you they aren’t interested. This is an example of how one employer creatively attempted to source candidates: by creating a playlist that asked them (in song titles) if they would like to discuss a position. LinkedIn Icebreakers(with Sample Messages) By Don Goodman. This year is Beamery’s third annual Talent Summit. There are a few ways you can make sure you don't get to end up writing each candidate an essay: It’s unnecessary to waste words with a personal introduction. Music is a huge part of my working day, I can’t function without something on the background! A follow-up message shows that you are not reliant on cold messaging and you are genuinely interested in the candidate. Like every great salesperson, every great recruiter knows the power of the follow up. We’ve found the solutions to eight common problems when hiring for startups. Here are 7 FREE templates to use for outreach messages! It severely limits the number of LinkedIn connections you’ll be able to make. Etiquette: We surveyed over 400 CEO, CHROs and talent leaders in our latest talent transformation research. Here's a message I sent to the CEO of one of Europe's biggest Peer to Peer organizations: Here's what he responded: So next time when you are messaging a CEO, ask yourself these 3 questions. 1. Yes, that first message is crucial, but the relationship doesn’t start there. Categories of LinkedIn message templates. LinkedIn is a professional network, and as long as your message is professional, you have every right to send it. So, when I sent her a message, I made sure to mention our mutual connection early on. Recruiters can get better results though if they focus on a smaller group of individuals, as opposed to playing a numbers game. A ‘cold email’ introduction or LinkedIn message is usually the best way to get the conversation rolling with people you don't know yet. There’s one other important detail here too: 25% of candidates might be opening your messages, but the actual response rate (the important bit) is far lower. Just as you wouldn’t rush up to a stranger at an in-person networking event and blurt out that you’d like to “pick their brain”, don’t rudely put yourself in front of a stranger on LinkedIn and expect them to do you a favor.

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